Google Ads for Non-Profit Organizations

As a Non-Profit Organization it is plain to see that every little bit helps, and every tiny opportunity you might seize is going to aid you in making the world a better place. Our responsibility is to help you in your quest with much help from Google’s world-renowned Ad Grants program.

$10,000 USD IN AD GRANTS

Google provides generous support for Non-Profit Organizations as part of their Google for Nonprofits program. This package includes premium G-Suite and Google Maps Platform access for free, and the most widely known Google Ad Grants service, which helps you build interest and raise donations.

Google Ad Grants provides $10,000 USD per month for relevant Search Campaigns
Your website and advertising account will be audited to meet special requirements
Ad accounts must be actively monitored and kept up-to-date

Your business is as unique as you are, and we shall lay out plans for just the account structure you need. From hyper-narrow accounts focusing on a small set of products, to data-driven solutions that tap into your inventory data to optimize ads on the fly.

Our Solutions

Organizations participating in the Google Ad Grants program are limited in the types of campaigns they can use. Sometimes, however, it is a good idea to complement these with other campaign types using some of their own budget.

Search

Display

Video

App campaigns

Display

Video

App

Making the world better with
Google Ad Grants

Charity organizations need efficient partners. Google has cost-efficiency covered, and we have effective automations ready when needed.

Keyword
Synchronization

The thing about multi-faceted, segmented accounts is that you need multiple campaigns for the same targeting criteria, with the exception of a defining attribute like geographic location. These campaigns tend to diverge as their keyword sets gradually drift apart. Keyword synchronization is a deceptively simple, yet elegant way of making sure all your campaigns stay on track.

Eligibility
Alerts

With a continuously expanding advertising account, it is deceptively easy to add new targeting criteria or make modifications that are otherwise not accepted in an Ad Grants account. While Google prefers to warn organizations first, and revoke their access to the program, it is always best to be one step ahead and make sure your account is always 100% eligible.